Apple Watch

Get 3 months of Apple Fitness+ when you buy any Apple Watch.¹ Shop now

Apple Watch Series 9

Smarter. Brighter. Mightier.

Apple Watch Ultra 2

Next-level adventure.

Apple Watch SE

A great deal to love.

Carbon Neutral

A first for Apple Watch.
And Apple.

Which Apple Watch
is right for you?

Apple Watch
SE

All the
essentials.
Light on price.

Buy

Learn more

44mm or 40mm
aluminium case size

Carbon-neutral
combinations available²

Retina display
Up to 1,000 nits

S8 SiP

Find iPhone

High and low heart
rate notifications

Irregular rhythm
notifications³

Low cardio
fitness notifications

Cycle Tracking⁴

Emergency SOS⁵

Fall Detection and
Crash Detection⁵

50m Water resistant

Swimproof⁶

GPS

Up to 18 hours⁷

Low Power Mode

New

Apple Watch
Series 9

Powerful sensors,
advanced health features.

Buy

Learn more

45mm or 41mm
aluminium case size

Carbon-neutral
combinations available²

Always-On Retina display
Up to 2,000 nits

S9 SiP

Double tap gesture⁸

Precision Finding
for iPhone

Blood Oxygen app⁹

ECG app¹⁰

High and low heart
rate notifications

Irregular rhythm
notifications³

Low cardio
fitness notifications

Temperature sensing¹¹

Cycle Tracking
with retrospective
ovulation estimates⁴

Emergency SOS⁵

Fall Detection and
Crash Detection⁵

50m Water resistant

Swimproof¹²

GPS

Up to 18 hours¹³

Up to 36 hours in
Low Power Mode¹³

Fast charging¹⁴

New

Apple Watch
Ultra 2

The most rugged
and capable.

Buy

Learn more

49mm titanium
case size

Carbon-neutral
combinations available²

Always-On Retina display
Up to 3,000 nits

S9 SiP

Double tap gesture⁸

Precision Finding
for iPhone

Blood Oxygen app⁹

ECG app¹⁰

High and low heart
rate notifications

Irregular rhythm
notifications³

Low cardio
fitness notifications

Temperature sensing¹¹

Cycle Tracking
with retrospective
ovulation estimates⁴

Emergency SOS⁵

Fall Detection and
Crash Detection⁵

Siren

100m Water resistant

Swimproof¹⁵

High-speed water sports

Recreational dive to 40m

Precision
dual-frequency GPS

Up to 36 hours¹⁶

Up to 72 hours in
Low Power Mode¹⁶

Fast charging¹⁷

Compare all models Shop Apple Watch

Apple Fitness Plus

From HIIT to Meditation,
there’s something for everyone.

Try it free¹ Learn more

Trade in your Apple Watch and get credit towards a new one.¹⁸

Find your trade-in value

Apple Watch Studio

Any case. Any strap.
Any style you want.

Create your style

Why Apple Watch

It’s the ultimate
device for a
healthy life.

watchOS 10

Everything you love. Like never before.

Apple Watch essentials

Set your watch
to stylish.

Shop the latest straps

Magic runs in the family.

Explore all AirPods models and find the best ones for you.

Free, contactless delivery

And free returns. See
checkout for delivery dates.

Find a reseller

Apple has hundreds of authorised resellers. Chances are there’s one near you.

Find your reseller

Get more out of Apple Watch

Apple One

Bundle up to five Apple services.
And enjoy more for less.

Try it free¹⁹

Apple Music

Over 100 million songs.
Start listening for free today.

Pure Throwback

Chill Mix

Good Vibes Only